Generating traffic to your website is the next most important thing after you’ve published your website on the web.
You can have great-looking website, you can have good quality contents, but if you have no visitors to your website, your website is as good as junk.
Knowing that getting traffic determines the life and death of any website, some people jumped on that opportunity and came up with the “guaranteed traffic” scheme to mercilessly squeeze money out of those who desperately need traffic to their website.
What does it mean by “guaranteed traffic” in the first place?
For instance, a traffic seller called John Doe offers his traffic packages on his website:
· $60 for 20,000 guaranteed visitors – It means you pay $60 to John and he’ll get 20,000 web visitors for you
· $200 for 250 guaranteed signups – It means you pay $200, and you’ll have 250 people to opt into your database
Here’s how John sends “guaranteed traffic” to your website.Step 1: You pay John money for the traffic packageStep 2: John keeps half of the money and distributes the other half among his members who will then click to go to your websiteStep 3: Once the number of visitors to your website has been fulfilled, your deal with John will end.
[Note: you’re not John’s member, you’re his client. John will have another few websites that help him sign in the kind of people who are interested to make some money from visiting websites, reading emails and opting into other people’s database.]
Such a scheme is commonly known as “paid-to-click” or “paid-to-signup”. Meaning, John’s members get paid for clicking to visit your website or opt into your database.
So, will visitors who go to your website under such condition carry genuine interest in your product offer?
I don’t think so.
Check with any guru or expert, they’ll tell you it’s a waste of money and effort to buy such kind of traffic because those visitors are only interested to make spare cash by visiting other people’s websites.
If you were one of those people who love to get paid by clicking to visit websites or opt into database, you’d love to have such a scheme to help you make some spare time cash.
But if you’re running a serious online business, I’m sure you don’t want to have this kind of “traffic” flocking to your website that doesn’t help in your sales but drain away your money instead.
So when you have so many visitors or signups in your database, don’t be too happy yet. Because these are the people that usually disappoint you in your sales.
Who’s actually making sales instead? John, of course.
Hence, be careful not to fall into such “guaranteed traffic” trap.
Focus more on search engine traffic or advertise using pay-per-click, these are your better way of getting serious visitors who are genuinely interested in your product offer.
And thus increasing your chances of grabbing more sales.Special note: Difference between pay-per-click and paid-to-click
Pay-per-click and paid-to-click are 2 totally different advertising approaches.
Unlike paid-to-click scheme, pay-per-click works in such a way that you’ll pay only when your ad is clicked.
And the best part is the person who clicks your ad does not get paid for his act, which means he’s showing greater interest in your product offer as compared to those paid-to-click visitors, hence giving you higher chances of closing sales.
Do a search for the word “pay-per-click” and you’ll see some ads lining up vertically on the right of your screen. Those are examples of pay-per-click ads.