Legal business development management

Do you really need Legal business development management for your law firm? Is there a success guarantee of working with a professional business developer for lawyers?

Most attorneys come out of law school with little or no business development training. The demand for law services has declined and even the most revered law companies are in competition with smaller and lesser-known companies that can charge lower fees for the same work.

Law firms need to become more commercially clever not only about how they provide law services, but also about how they generate new revenue. These are two most important skills needed to succeed in today’s legal marketing. First is “marketing” , second is “building relationships”. The mix of these capabilities would provide the legal profession with a highly complex, institutional sales force capable of generating new revenue at the highest levels of corporations, governments and other potential customers. To be successful, each legal business development management program needs to be customized to respond and adapt to the law firm’s own culture.

Law firms would win as they would find themselves with the opportunity to employ the managers specifically in the most sophisticated methods of business development that would institutionalize practices devoted to generating revenue the area where law firms most need reform.

So many marketing managers at firms are treated as glorified secretaries. They may have deep experience and truly valuable marketing skills and experience. However, most of what they do is dictated to them by the attorneys in a law firm. But most of lawyers have no training or background in marketing. They also make marketing decisions based on what they want to hear, not on real legal market information about what a client would want to hear.

While support for marketing and business development is extensive within the profession, there remain special effort to the concept.  In fact, the challenge to more market-oriented practices within the profession come not only from the academy, but maybe more notably, the practicing profession itself.

Involving customers as part of the training instruction process increases the credibility of business development training and at the same time enhances the law firm’s relationship with the participating clients.

No lawyer is ever “perfect” at business-sales-client development. To efficiently maximize each lawyer’s potential contribution and sustain success, it is critical that law firms provide successful business and client development training, coaching and support on an ongoing basis.

External Coach or Internal Coach for legal business developement?

There are many advantages-disadvantages to using external or internal coaches. The advantages of internal legal business developers who have at least several years with the company are their experience and understanding of the law firm, including its politics, culture, personalities, expectations, and structure. So, disadvantages of internal business developers can include the fact that, because they are firm employees. Some attorneys may be reluctant to share their perceived weaknesses, motivations, goals and or objectives as readily as they might with an outside developers.

The most imporant thing; Developing legal business requires a strategy that has vision, focus, an action plan and accountability. And always need a legal business development manager in your law firm to find out way of success.

Checklist for the best law firm manager;

  1. Current clients – Practices to increase satisfaction.
  2. Listening – Becoming a better listener.
  3. Meetings –  To increase results to next meeting.
  4. Planning Advances –  How to increase results by planning advances?
  5. Prioritizing – Why you should ignore good ideas?
  6. Action plans – An action plan to define your next steps.
  7. Technology – Use internet technology.

Last words: If you want to get paid for working as a lawyer, you must have clients. Your competitors are getting better at marketing, and trying to take your clients. The only way to defend yourself is having a better professional marketer, whether you like it or not.

Author: Matt Mohwinkel About Matt Mohwinkel

With leadership experience as a business development manager, coupled expertise from his legal studies, Matthew Mohwinkel has served major corporations in a variety of capacities. From 2009 to 2011, Mr. Mohwinkel was an executive at Xerox Litigation Services in New York, where he sold electronic discovery services to top law firms and other clients. From 2005 to 2008, Matt Mohwinkel was based at Deloitte LLP as National Business Development Director.

Why Guaranteed Sign Ups is desired for your MLM Business

Anyone with a Multi-Level Marketing (MLM) business is always looking to expand it and make it grow, and if you have one of them or are involved in an MLM program, you probably are too. Now, more and more people are using the Internet to get people to join, as it provides you with a number of different opportunities to promote your business and help it grow. However, one of the increasingly popular methods used by MLM businesses and programs is to use guaranteed sign ups, as they are proving more effective at growing your downline than other forms of Internet advertising and recruitment.
Guaranteed sign ups provide MLM businesses with information from individuals who have shown an interest in joining your program. These sign ups have occurred through individuals manually entering their information and details to show they are interested in your business. Now it’s up to you to sell them on your MLM program and why they should join your downline.
If you are utilizing other methods of advertising and recruiting for your MLM business or program, you should consider switching to using guaranteed sign ups, as they are going to provide you with more solid leads, which will require you to spend less time converting these prospective leads into individuals joining your program. Guaranteed sign ups are the most effective method of securing leads for your business.
Many times individuals with MLM programs spent countless hours advertising their program in various places on the Internet and sending emails to cold contacts, which are often generated from a marketing firms list and are not interested in your program at all. Many also waste money by purchasing traffic and advertising in hopes this will eventually result in people joining their program. However, all of this is a waste of your time, money and energy, as guaranteed sign ups can do the job for you much better in a shorter time period for a much cheaper cost.
Guaranteed sign ups will provide you with people who are interested in learning more about your program and how they can benefit from joining it. They have become a solid lead as they have taken the initiative to show their interest, and now it is up to you to convert this lead into joining the program. They are much more likely to join than individuals you are cold contacting or who are seeing an ad on a website for your program.
As you can see one of the best ways to increase the downline of your MLM program is through guaranteed sign ups. These provide you with credible, solid leads of individuals who have manually shown an interest in learning more about your program and maybe even join it. However, once you have their information it’s up to you to sell them on joining and convert them into part of your downline.

Joseph operates a guaranteed sign ups website that offers you a chance to build your MLM business. You can check out his on Real-Time Guaranteed Signups

Is A Customer Satisfaction Guarantee Realistic In Business?

Customer satisfaction and loyalty to a product is very important in any company, be it a company that is consumer oriented or a company that sells to other businesses, but is a customer satisfaction guarantee really realistic in business?
What some companies do in order to attract the consumer’s loyalty is to attach a customer satisfaction guarantee behind any product they sell. What attracts consumers to these customer satisfaction guarantee offers is that they are straightforward, easy to understand and you know it to be true.
However – sometimes the more often a company advertises the customer satisfaction guarantee, the more often consumers are turned off by the company. Another important thing that companies have to take into consideration before presenting any guarantees in relation to their products or services is that they should have their attorneys review the guarantee because it might have legal repercussions.
Here are three examples of companies using customer satisfaction guarantees on their products:
1) L.L. Bean trademarked its “Guaranteed, You Have Our Word” motto and beneath it written in smaller lines read that their products guarantee their consumers 100% satisfaction. If, for whatever reason, the consumer did not find it to his satisfaction, he can return the product at anytime as they do not want their consumers to have anything from them that is not at par to their satisfaction. Consumers seem to like this motto a lot as it is straightforward, direct and easy to understand.
2) Lands’ End uses “Guaranteed. Period.” as its motto, and they also went so far as having the motto trademarked. Like L.L. Bean’s, it is also direct and straight to the point. They also that if the consumers do not find the product to their satisfaction, they can also have the item returned at any time so that they can have their money back. This also assures the consumers of money back if they are not fully satisfied. But they also added more text underneath – too much information – thus, confusing the consumers. Unlike the first motto, this company added confusion to an otherwise easy-to-understand motto.
3) Thirdly, Sears created their own motto of “Satisfaction Guaranteed or Your Money Back.” Okay, it sounds very interesting. It simplifies what the other two companies have said and seems to be much more direct. If you are not satisfied with an item, you can have your money back. But written below are more jumbled words that confuse the consumers more! They are asking for the original packaging, original packing slip and order confirmation email receipt before a refund or an exchange of the item. Then more and more words that I, as a consumer myself, think of as being a big mouthful, all lawyerly and all businesslike. Their lawyers and accountants might find these useful, but not your average consumer. What this shows to the consumers is that if a product is not to the satisfaction of the consumer, he is definitely going to have a hard time getting his money back or returning the item for an exchange! Now tell me if this can build loyalty with the consumers? It doesn’t, does it!?
Your average customer will always go for a direct and easy to understand customer satisfaction guarantee. The more words a company places below their guarantee, the more confused a consumer gets. Like any other products, you have to fit your guarantee to the product that you’re selling, but it doesn’t mean that you have to confuse your consumers with how they can get their money back or how they exchange the item if what they purchased wasn’t to their satisfaction. Keep it simple, guys – direct and uncomplicated please!

Steven Taylor is a Marketing Consultant to – one of the most innovative and effective suppliers to the electronics & semiconductor industries. Services include BGA Rework and De-Bug Services.